Course Summary
Ever wondered why some businesses thrive while others struggle? On this course, you’ll explore a range of local and national businesses to discover what drives success in today’s competitive world.
Using real-life case studies, you’ll investigate how factors such as profit, people, ethics and sustainability influence business decisions. You’ll also explore the impact of external influences including politics, the economy and technology, helping you understand how businesses adapt and respond to change.
Whether you’re interested in launching your own business, working in marketing or simply want to understand how organisations operate, this course will help you develop valuable knowledge and practical skills for the future.
Key Topics
You’ll explore the key functions that keep businesses running successfully, including finance, marketing, market research and people management.
Along the way, you’ll develop your decision-making and analytical skills using industry tools such as SWOT analysis and the marketing mix (4Ps). You’ll learn how businesses identify opportunities, solve problems and respond to customer needs in a constantly changing marketplace.
To bring your learning together, you’ll complete a final project where you’ll create your own business idea. Previous students have developed concepts ranging from cake businesses and postcard brands to cat bedding products and cashmere streetwear. It’s your chance to think creatively, apply what you’ve learned and turn an idea into a viable business concept.
Assessment
Assessment is through a combination of written exams, coursework and practical business-related assignments.
Enrichment Opportunities
- Guest speakers from industry
- Visits to local businesses
- Opportunities to explore real-world business practices and careers.
Progression
Further College Study: Level 3 Business Studies.
University Courses: Business management, Marketing, Human Resources, Accounting and finance, Entrepreneurship.
Career Options: business uwner, human resources specialist, office manager, accountant, marketing manager, sales, logistics.
Entry Requirements
At least four GCSEs at grade 2-3, or the successful completion of a Level 1 study programme.